I know what you’re thinking – everybody says traffic from Pinterest takes time.
And they’re absolutely right!
But there are things you could be doing to start generating traffic from Pinterest much faster, and safeguard your blog or business against any dips in organic traffic.
While it may take up to 3 months to start seeing some movement and increase in your sessions from Pinterest, the three months are nothing compared to how long it would take you to get the same content ranking in organic search results.
And the best thing?
Once it’s out there, it will stay there, and bring you traffic for years to come!
Those first three months you start working on your Pinterest strategy are absolutely crucial, and getting things done correctly and consistently is the key to your success.
I have been on the Pinterest platform for nearly 10 years, growing my oldest website to a record 527,000 sessions in December 2023, and now share my tips and experience both as a Pinterest Manager and on these pages!
In this article, I share 7 simple things you should do right away to speed up your Pinterest strategy and reap the fruits of your hard work much faster!
No Time to Read? Save it for Later.
Save these to your Pinterest account or skip to the end of the article to read the key takeaways!


Pinterest Traffic Tips for Bloggers: 7 Best Tips
I know there are 7 tips below but some of them will help you faster than others.
If you could only implement one thing from the list, it should be number 5.
Find keywords that are not competitive or not well served on Pinterest, and write dedicated articles just for Pinterest.
I had a huge success with this and one of my sites continues to grow thanks to this strategy.
1. Focus on Keyword Optimized Content Clusters
You need to think of Pinterest as a visual search engine.
As with any search engine, to show your content, it first needs to understand your content.
And the fastest way to achieve that is to work on content clusters, establishing an authority in one before moving to the next.
It’s not enough just to share your articles as they are – optimized for organic search. Your pin title, description, the image alt tag, image file name and any text in the image should contain at least the main keyword you want to rank for in Pinterest.
How do you find it?
Use the search bar and type in your topic keyword. See what other suggestions come up (see screenshot below). Use them in your pin description and title!
Also check my point further down about using the correct boards, as that has a huge impact!
EXAMPLE: If I have a travel blog about UK Destinations, I would first spend a month sharing or creating content around London, as that will be the most popular place and will have the most searches on Pinterest.
After that, I would move to creating general guides about UK destinations, to make the connection with my content cluster, and to write based on the interest classification of Pinterest (London as a destination falls under Travel Destinations – Europe Destinations – UK Travel in the interest categorization – see screenshot below).


2. Use Scheduling Tool
I’ve seen plenty of articles and videos claiming that using Pinterest’s native pin publisher tool is the secret to traffic growth.
All without presenting any shred of evidence, beyond the: ‘I stopped using Tailiwnd and my traffic skyrocketed’.
Well no, that’s not how it works.
Be careful if you’re presented with such claims, as only one thing is true: there is no scientific way to test this claim.
Without going into too much detail, there are just too many variables you would have to control for, and A/B testing on Pinterest is very hard to do, to have a reliable test result. And you want to base your strategy on facts and data, not opinions, right?
So why not make your life easier and just use a scheduling tool that 90% of the marketers use, without any impact on their traffic?
Tailwind is an approved Pinterest partner, and by far the easiest and fastest way to schedule your pins.
Here are some advantages of using Tailwind:
- upload multiple pins in bulk and optimize their title and description
- built-in Tailwind communities that will boost your traffic even further
- simple easy interface to use
- data-backed selected time slots to schedule your pins
- in-house analytics on account growth
- extract pins from any page with a click of a button
- speed up your workflow 10x compared to standard Pinterest publisher
3. Use AI to Your Advantage
In my previous article, I stressed the point that Pinterest really prefers fresh pins, so having a unique title and description on your pins is crucial.
Creating these one by one manually is going to take a long time, especially if you want to schedule a lot of new content.
Luckily, that’s where AI comes handy!
I created two AI tools with ChatGPT that will craft SEO optimized pin titles and descriptions, and also descriptions for your Pinterest board.
Keep in mind the tool is only as good as your keywords, so if you don’t research the correct keywords for your pins, the tools will only speed up writing and won’t help you much further.
You can get access to free AI tools I created to make this process much faster, if you sign up to my free mini course below.
4. Curate and Optimized Your Boards
In the same way you use keywords to optimize your account, you should be very selective about what boards you use to pin your content, as it’s part of the algorithm optimization.
The algorithm looks at the relationships between the topic of the pin, and the boards to which it has been added, to form an understanding of what the content is about.
Therefore, the boards you choose should be topically very relevant to your pin and match the interest classification by Pinterest.
While group boards were a huge hit a few years ago, and a guaranteed way to get a ton of traffic from Pinterest, today they are not as effective.
In fact, they might do more harm than good, especially if they are not relevant to your niche.
EXAMPLE: Let’s say you have a pin about Broccoli soup recipes. As we already established in step 1, you want to make sure to pin this image to at least 5 to 6 different boards, which are optimized for the interest in soups.
I recommend having a broader selection of boards, and then more narrow and laser focused boards, as long as you have enough content to keep adding there.
On top of that, it’s good to mix and match the boards to which you add the content to, to test which works better with the content.
In case of the Broccoli soup recipe example, I would pin this one to at least each of these boards:
- Broccoli Recipes
- Cream Soup Recipes
- Winter Soup Recipes
- Vegetarian Soup Recipes
5. Write for Pinterest
This is one of the most effective content strategies that nobody really talks about!
First – the content that you write for Google, will not necessarily do well on Pinterest, because people simply don’t always search for them the same way.
Second – why not use search terms from Pinterest to find untapped content opportunities?
In addition to tweaking your existing content and finding matching keywords on Pinterest, you can also research long tail keywords on Pinterest that you can rank with super fast!
Here is what to do:
- use the search bar to look for 4 – 5 word long keywords in the predictive search
- check the results for the search – are there pins that don’t 100% match the keyword?
- add any keywords for which you don’t see a good match in search results on Pinterest to your post planner
- keep an eye on outdated content for your search term – that’s super easy to outrank
- check the pin title and description for top results – if they are not well optimized, you can easily outrank them
- even if the top pin matches the keyword, and is well optimized, you can still outrank it if you have a better quality image (prettier photos).
Below are two long tail examples for our London travel blog – notice how the first pins don’t 100% match the main keyword!
By not matching keyword I also mean that the pin has related term in the headline or overlay, but not 100% match with the search term.


BONUS TIP: In more competitive niches like Food, finding these untapped long tail keywords will be much harder. I recommend using Pin Inspector which will give you a full list of all keywords for the topic and you can then filter it by wordcount or number of words.
6. Leverage Seasonal Content
One of the biggest mistakes bloggers make on Pinterest is sharing content as and when they finish writing it.
So if you’re a travel blogger and spending summer in Europe, you will be sharing your summer articles, as soon as you complete them, in summer.
Unfortunately, that’s not how you get your content ranking fast.
You need to work with the seasons, and give your content at least 3 months time to rank.
So if you want your summer travel articles to rank, you need to start sharing that content on Pinterest already in January.
What if you don’t have any seasonal content?
You can make your generic content work well for the seasons by sharing the pins with new titles and descriptions optimized for the season.
EXAMPLE: If you have an article with a Broccoli soup recipe, you can create new fresh pins optimized for a new keyword: Winter Broccoli soup recipe!
BONUS TIP: Seasonal content, especially around Christmas, is a massive traffic boost potential and you should always research seasonal keywords in your niche well in advance, so you have time to write the content.
7. Keep Consistent
And all of the above will be a waste of time, if you don’t stay consistent, posting keyword optimized pins on a regular basis, to your well optimized Pinterest account.
Just think about it like this:
Pinterest can only show your content to your audience if it can understand your content.
If there are only 100 pins on your account, you will make their job much harder and it will take much longer to see any traction on the account.
On the other hand, if you have 1000 pins on your account, they are all around the same topic, you save them to boards that are related to that topic, and continue adding content, the algorithm will pick up on these connections much faster and get your content in front of the right audience right away.
Does it make sense?
That’s why consistency is super crucial, and none of the above methods will deliver results unless you apply them consistently, over a long period of time.
Any questions?
Below is a quick summary of the main facts, but if you want to ask something specific please use the comments section below.
Key Takeaways
- Getting things done correctly and consistently is the key to your success
- If you could only implement one thing from the list, it should be number 5 – write topics specifically around Pinterest keywords
- As with any search engine, to show your content, Pintereset first needs to understand your content.
- The fastest way to achieve that is to work on content clusters.
- Tailwind is an approved Pinterest partner, and by far the easiest and fastest way to schedule your pins.
- Use AI tools to speed up the process of coming up with unique pin titles and pin descriptions that are keyword optimized
- You should be very selective about what boards you use to pin your content, as it’s part of the algorithm optimization.
- In addition to tweaking your existing content and finding matching keywords on Pinterest, you can also research long tail keywords on Pinterest that you can rank with super fast!
- You need to work with the seasons, and give your content at least 3 months time to rank.
- You can make your generic content work well for the seasons by sharing the pins with new titles and descriptions optimized for the season.
- And all of the above will be a waste of time, if you don’t stay consistent, posting keyword optimized pins on a regular basis, to your well optimized Pinterest account.
Love it? PIN it!
Save these pins to your Pinterest board so you can find them later! While you’re there, don’t by shy and say hi to my own profile too!

