If you want to improve your digital marketing systems and work more efficiently, incorporating chatGPT into your workflow is one of the easiest ways to do that.
I use this tool daily as a Pinterest Manager, and it has become an invaluable part of the team – I think of it as my personal assistant.
In this guide, I wanted to offer a good starting point if you’re entirely new to chatGPT or not even sure what you can use it for – the answer is simple: for almost anything.
Here are 25 cool prompts divided into a few different themes, and at the end of the articles, I have also added a guide on how to create your own chatGPT tool so you don’t have to copy-paste these prompts each time for your repetitive processes.
Enjoy!
Content Creation Prompts for Digital Marketing
1. Blog Post Ideation
I want you to act as a content strategist for a digital marketing agency. Generate 10 blog post ideas for [your industry/niche] that target the keyword [primary keyword]. For each idea, include a compelling headline, 3 subheadings to structure the article, and a brief description of what the post should cover.
2. Content Repurposing
I want you to act as a cross-platform content specialist. I have a [blog post/video/podcast] about [topic]. Help me repurpose this content into 5 different formats for social media, including suggested copy length and visual recommendations for each platform.
3. Product Description Enhancement
I want you to act as an e-commerce copywriter with SEO expertise. Rewrite this product description to be more compelling and SEO-friendly:
Primary keywords to include: [list keywords] Target audience: [describe audience] Unique selling points: [list USPs]
4. Email Subject Line Generator
I want you to act as an email marketing conversion specialist. Generate 15 high-converting email subject lines for a [type of campaign] promoting [product/service/offer]. The target audience is [audience description] and the primary benefit we want to highlight is [benefit].
5. Video Script Creation
I want you to act as a video marketing scriptwriter. Create a script for a 2-minute product explainer video for [product name]. The target audience is [audience description]. Include an attention-grabbing opening, key benefits section, a brief demonstration explanation, and a strong call to action.
Social Media Prompts For Digital Marketing
6. Platform-Specific Content Calendar
I want you to act as a social media content planner. Create a 2-week content calendar for [platform] with daily post ideas for [brand/industry]. Our voice is [brand voice characteristics] and our current marketing goals include [list 1-3 goals]. For each post, include the type of content, suggested copy, and hashtag recommendations.
7. Engaging Post Formulas
I want you to act as a social media engagement expert. Provide 10 fill-in-the-blank templates for engaging [platform] posts that drive audience participation. Include examples of how we could customize each template for our [industry/product/service].
8. Trending Topic Adaptation
I want you to act as a social media trend analyst. Based on this current trend in [industry/platform]: [describe trend], suggest 5 ways our brand [brand name] can participate authentically while promoting our [product/service/value proposition].
9. Community Management Responses
I want you to act as a brand community manager. Create a response framework for handling these 3 types of comments on our social media: 1. Product complaints 2. Pricing questions 3. Competitor comparisons For each, provide 3 example responses that maintain our [brand voice description] while effectively addressing the comment.
10. Social Media Bio Optimization
I want you to act as a social profile optimization consultant. Rewrite our social media bio for [platform] to increase conversion and clearly communicate our value. Current bio: [current bio] Key elements to include: [list elements] Character limit: [character count]
SEO and Analytics Prompts for Digital Marketing
11. Keyword Research Expansion
I want you to act as an SEO keyword research specialist. I’m targeting this primary keyword: [primary keyword]. Generate a list of 20 related long-tail keywords, 10 relevant LSI keywords, and 5 potential content cluster topics that would help establish topical authority.
12. SEO-Optimized H1, Title, and Meta Description
I want you to act as an on-page SEO expert. For my article about [topic] targeting [primary keyword], create 3 options each for: 1. SEO-optimized H1 headings (under 70 characters) 2. Title tags (under 60 characters) 3. Meta descriptions (under 160 characters) Each option should include the primary keyword, be compelling for users, and follow current SEO best practices.
13. Analytics Interpretation Assistant
I want you to act as a marketing analytics consultant. Review these key metrics from my [platform] analytics: [metrics]. Provide a list of actionable insights based on the analytics. What are the 3 most important insights from this data? What are 2 potential actions I should take based on these trends? What additional data should I be looking at to get a more complete picture?
14. Competitor Content Gap Analysis
I want you to act as a competitive intelligence analyst. These are my top 3 competitors in [industry]: [Competitor 1]: [website] [Competitor 2]: [website] [Competitor 3]: [website] Based on their visible content strategies, what content types, topics, or keywords might I be missing in my own strategy? What are they doing well that I should consider adapting?
15. Schema Markup Generator
I want you to act as a technical SEO specialist. Generate appropriate schema markup for this [type of content – product page, article, local business, etc.] based on the following information: [list relevant information here]
PPC and Ad Campaign Prompts
16. Ad Copy Variations
I want you to act as a PPC ad copywriter. Create 5 different ad headline variations and 5 description variations for a Google Ads campaign promoting [product/service]. Target audience is [audience description]. Primary selling point is [USP]. Include appropriate character counts for each element.
17. Ad Performance Analysis
I want you to act as a paid advertising performance analyst. Based on these performance metrics for my ad variations: [paste simplied ad metrics]. Which elements are working best? What patterns do you notice in the high-performing ads vs. low-performing ads? What would you recommend I test next?
18. Landing Page Conversion Optimization
I want you to act as a conversion rate optimization specialist. Review this landing page copy for a [campaign type] campaign: [paste landing page]. Identify potential conversion roadblocks and suggest improvements to increase conversion rate, focusing on headline clarity, value proposition communication, and call-to-action effectiveness.
19. Audience Targeting Expansion
I want you to act as an audience development strategist. My current target audience for [product/service] is [describe current audience]. Suggest 5 additional audience segments I should consider targeting, including demographic, psychographic, and behavioral characteristics. For each segment, explain why they might be valuable and what messaging adaptations might be needed.
20. Ad Extension Ideas
I want you to act as a Google Ads campaign specialist. Generate ideas for all relevant Google Ads extensions for my [business type] promoting [product/service]. For each extension type, provide 3-5 specific examples of content I could use based on my business focus.
Strategy and Planning Prompts for Digital Marketing
21. Marketing Campaign Framework
I want you to act as a marketing campaign manager. Develop a framework for a 30-day marketing campaign to launch [product/service]. Include: 1. Campaign objectives and KPIs 2. Key messaging themes and positioning 3. Content types needed for each stage of the funnel 4. Channel strategy (organic and paid) 5. Timeline with key milestones
22. Seasonal Marketing Opportunities
I want you to act as a seasonal marketing strategist. Identify 10 seasonal marketing opportunities for the next 6 months that would be relevant for a [industry] business selling [products/services]. For each opportunity, suggest a promotion angle, content themes, and optimal timing for preparation and execution.
23. Customer Journey Mapping
I want you to act as a customer experience strategist. Help me map the customer journey for [product/service] from awareness to advocacy. For each stage, identify: 1. Customer mindset and questions 2. Key touchpoints 3. Content types most effective 4. Potential friction points 5. Metrics to measure success
24. Competitive Differentiation Strategy
I want you to act as a brand positioning consultant. My main competitors are [list 2-3 competitors]. My product’s key differences are [list differentiators]. Help me develop a positioning strategy that effectively communicates these differences. Include key messaging points, supporting evidence we should highlight, and how to address potential objections when customers compare us to competitors.
25. Marketing Budget Allocation Advisor
I want you to act as a marketing budget optimization expert. I have a quarterly marketing budget of approximately [budget amount]. My goals are [list goals]. My current channel mix includes [list channels]. Suggest how I might allocate this budget across channels for maximum impact, what new channels I should consider testing, and what metrics I should track to evaluate ROI.
How to Get the Most Out of These Prompts
To maximize the value of these prompts:
- Customize before using: Replace all bracketed text with specific details about your business, products, and targets.
- Iterate on responses: If the initial output isn’t quite right, refine your prompt or ask ChatGPT to adjust specific aspects of its response.
- Combine prompts: Many of these prompts work well in sequence—for example, use the keyword research prompt followed by the blog ideation prompt.
- Save your favorites: Create a swipe file of your most effective prompts with your customized details already filled in.
- Human review is essential: Always review, edit, and approve AI-generated content before publishing. The AI is a collaborator, not a replacement for your expertise.
Creating Your Own Custom GPT for Marketing
Why use generic prompts when you can build your own specialized marketing AI assistant?
Creating a custom GPT allows you to embed your specific marketing knowledge, brand guidelines, and preferred methodologies into a personalized tool that’s available to you and your team 24/7.
Step 1: Design Your Marketing GPT’s Purpose
Before building, determine exactly what marketing function you want your GPT to specialize in:
I want you to act as a marketing GPT design consultant. I need to create a custom GPT that specializes in [specific marketing function]. The primary users will be [describe team/users]. The most common tasks they need help with are [list 3-5 key tasks]. Help me define the scope, capabilities, and limitations my custom GPT should have to be most effective.
Step 2: Create Your Custom GPT Instructions
The instructions you give your custom GPT determine how it behaves.
Here’s a prompt to help craft effective instructions:
I want you to act as a GPT configuration specialist. I’m creating a custom marketing GPT that will [describe purpose]. Draft comprehensive instructions for this GPT that include: 1. A clear definition of its role and expertise 2. The specific marketing methodologies it should follow 3. Tone of voice and communication style 4. Types of outputs it should produce (with formatting guidelines) 5. Questions it should ask users to get better context 6. Any brand guidelines or specific approaches it should adhere to Make these instructions detailed enough to guide the GPT but concise enough to fit within the instructions field.
Step 3: Train Your GPT with Knowledge Files
For a truly custom marketing assistant, you’ll want to upload knowledge files. Use this prompt to prepare your content:
I want you to act as a knowledge base curator. I need to prepare documents to train my custom marketing GPT with our company’s specific information. What types of documents would be most valuable to upload? For each suggested document type, explain why it’s important and provide a template or outline of what information should be included to make the GPT most effective.
Step 4: Test and Refine Your GPT
Once built, you need to test and improve your custom GPT:
I want you to act as a QA tester for my new marketing GPT. I’ve created a custom GPT that specializes in [specific function]. Generate 10 challenging test scenarios that would help identify weaknesses or areas for improvement in my GPT’s instructions or knowledge. For each scenario, include the prompt a user might ask and what an ideal response should contain.
Step 5: Create a Prompt Library for Your Custom GPT
To get the most from your custom marketing GPT, build a library of optimized prompts specifically for it:
I want you to act as a prompt engineer. I’ve created a custom GPT specialized in [specific marketing function] with knowledge of [uploaded knowledge domains]. Design 10 advanced prompts specifically optimized for this GPT that will help marketing professionals get the most precise and useful outputs. Each prompt should include placeholder text that users can easily customize for their specific needs.
Final Thoughts
ChatGPT or other AI tools can be a huge help in speeding up your marketing efforts – just remember, the quality of your output really depends on how much time you invest into crafting the perfect prompt and then adding enough information to get the best possible answers.
Hope you’ll have fun with these, let me know which one did you find most useful!
Love it? Save it for Later!
Save these for later so you can find this article when you need to refer back to it. You will also find lots of practical tips and guides on my Pinterest profile, so don’t forget to stalk me there.
