Are you wondering how to grow your traffic on Pinterest?
Do you want to diversify your blog traffic after you’ve been hit by the last Google update?
If you belong to one or the other group, here is the great news: Pinterest is not difficult to master, at all!
What you need to remember is this: Pinterest is very different from other social media platforms, and even though it’s a search engine, people use it in very different ways than Google.
Pinterest is not a place where your audience interacts with their friends and shows off their life. It’s a place for visual inspiration.
As a visual search engine, optimizing your content both visually, and for Pinterest SEO is the first step of getting it discovered by your audience.
Being aware of these subtle differences, and knowing how the algorithm works, are two key elements that will decide whether you make it or not.
So what does it take to successfully grow your blog traffic on Pinterest?
To put it in simple terms, it’s this:
Success on Pinterest = Time + Consistency + Strategy Based on Pinterest Algorithm
I’ve been on the Pinterest platform for nearly 10 years, have grown my oldest site to 528,000 sessions per month and continue achieving amazing results for clients of my Pinterest management agency.
From my experience, most bloggers struggle with all aspects of the equation, but the one that causes the most confusion is the last one.
So what is a strategy based on the Pinterest algorithm and why should you follow it?
To success on Pinterest, you need to know how the algorithm works, because it’s the algorithm that determines whether your audience will see more of your content, or less.
And that means it has direct impact on the amount of traffic you can get on Pinterest.
So how did I figure out how the algorithm works?
That’s easy – by reading Pinterest’s own engineering blogs where they explain everything, in very technical details.
The algorithm has a number of different systems and uses machine learning models, which determine how the content is served on the platform.
Below are just two examples of these systems – pixie is used in content recommendations systems and search sage is part of the search algorithm system.


You don’t need to study all of the pages to figure out all the small details and connections, I’ve already done that myself.
In my free mini course, I included the main insights from how the algorithm works and how you should be using it to grow your traffic.
Check it out below!
FREE Pinterest Mini Course for Bloggers
If you want to dive deeper into the blogging strategies behind these ideas, and find my tips on an effective and algorithm based Pinterest strategy for bloggers, sign up to my newsletter and you will get free access to my mini course.
Love it? PIN it!
Save these pins to your Pinterest board so you can find them later! While you’re there, don’t be shy and follow my own profile here!

