Videos are gaining momentum on Pinterest, so if you’re exploring the best options for uploading them, this guide tells you everything you need to know!
Let’s dive in!
Why Upload Videos to Pinterest?
Before diving into the “how,” let’s briefly explore the “why”:
- Videos on Pinterest receive 2-3x more engagement than static pins (according to their own analysis)
- Video pins have higher click-through rates
- Pinterest’s algorithm often prioritizes video content in search results for specific types of queries (things like hair tutorials)
- Video content allows for more comprehensive storytelling and demonstration
- Video pins have a longer shelf life compared to videos on other platforms
- There is far less competition when it comes to video content on Pinterest
Preparing Your Video Content for Pinterest
Optimal Video Specifications
To ensure your videos look professional and perform well on Pinterest, follow these technical specifications:
- Length: at least 4 seconds
- Aspect ratio: 2to 3 ratio
- File size: Up to 2GB
- File formats: .mp4, .mov, or .m4v
- Video quality: HD (minimum 720p)
- Frame rate: 25fps or higher
- Videos need to have a destination link (URL)
Content Considerations
When creating video content specifically for Pinterest:
- Include your branding in the first few seconds
- Design for silent viewing (many users browse with sound off)
- Add text overlays for key information
- Create a strong thumbnail that entices clicks
- Focus on visually appealing, inspirational, or educational content
- Consider Pinterest’s aesthetic and user expectations
- Make sure the content followers Pinterest’s community guidelines (especially when it comes to nudity, health claims or featuring small kids).
Step-by-Step Guide to Uploading Videos on Pinterest
Method 1: Uploading Videos Using a Web Browser
- Log in to your Pinterest account on pinterest.com
- Select “Create Pin” from the dropdown menu
- Click “Drag and drop or click to upload” in the image section
- Select your video file from your computer
- Add a title (up to 100 characters)
- Write a detailed description including relevant keywords
- Add a destination link (if applicable)
- Select a board to save your video pin to
- Click “Publish” to upload your video pin
Method 2: Uploading Videos Using the Pinterest Mobile App
- Open the Pinterest app on your smartphone
- Tap the “+” icon at the bottom of the screen
- Select “Pin” from the options
- Tap “Camera Roll” or “Browse” to access your device’s videos
- Select the video you want to upload
- Trim the video if needed using the editing tools provided
- Add a title and description with relevant keywords
- Include a destination URL if applicable
- Choose a board for your video pin
- Tap “Publish” to upload your video
Method 3: Uploading Videos with Tailwind
Tailwind app also allows you to add video content, in addition to static content, to your publishing calendar. The process for uploading the videos is the same as for static content.
- Navigate to your posting schedule and click create new pin button
- In there it will allow you to upload either an image or a video
- Upload the video which will appear in your drafts
- Add a pin title and pin description to your video and don’t forget the URL too
- Select a board and posting time/date for your video pin.
- Once you schedule, you will see a small notice that Pinterest will have to review the video after it has been posted, which can take up to 24 hours.
Optimizing Your Video Pins for Maximum Reach
SEO Tips for Video Pins
Make your video pins discoverable with these optimization strategies:
- Use keyword-rich titles and descriptions based on what users search for and what the video relates to (don’t use misleading descriptions or video content to manipulate the audience).
- Use relevant footage in your video (do not mislead people by navigating them to a different content than what’s in your video)
- Create detailed alt text for accessibility and SEO
- Categorize your pin accurately when publishing by using the most relevant board to save it in
- Consider adding text overlay with keywords in the video itself, which will help to get it discovered faster
Video Analytics and Performance Tracking
Monitor how your video pins are performing:
- Convert to a business account if you haven’t already
- Access Pinterest Analytics from your profile
- Track metrics like views, engagement, saves, and click-throughs
- Identify top-performing videos and create similar content
- Monitor audience demographics to better understand your viewers
Troubleshooting Common Video Upload Issues
If you encounter problems uploading videos:
- Check your video specifications match Pinterest’s requirements
- Verify your internet connection is stable
- Try uploading from a different device or browser
- Compress your video if the file size is too large
- Clear cache and cookies in your browser
- Contact Pinterest support if problems persist
Best Practices for Pinterest Video Content
To maximize the impact of your video pins:
- Tell a story that resonates with your target audience
- Front-load value in the first few seconds to capture attention
- Include a clear call-to-action in your video and description
- Create seasonal content in advance (Pinterest users often plan ahead)
- Repurpose existing videos by adapting them to Pinterest’s format
- Maintain visual consistency with your brand identity
- Test different video lengths to see what works best for your audience
Conclusion
Uploading videos to Pinterest can significantly enhance your content strategy and help you reach a wider audience. By following the technical specifications, optimizing for search, and creating content that resonates with Pinterest users, you can leverage the platform’s unique advantages for video content.
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