Are you wondering whether you should be spending more money on yet another tool?
Or perhaps you are confused by the different features of Pin Inspector and how they will benefit your Pinterest strategy.
Don’t worry, I’ve been there too!
I have been an active user of Pin Inspector for the last five years, and in this article, I will share everything you need to know about this tool to answer your burning question: is Pin Inspector worth it?
As a Pinterest Manager and a Pinterest marketing expert with over a decade of experience, I can honestly say that this tool has changed my business and life for the better.
In this article, I will provide an honest review of Pin Inspector, including my recommendations for when to use it and how to use it.
Let’s dive in!
The content in this article is written exclusively by me (a human, not AI). It may contain affiliate links, which help support the cost of running this blog and my business. If you make a purchase through these links, I will earn a small commission, at no additional cost to you.
Quick Verdict: Is Pin Inspector Worth it?
Oh yes, it’s definitely worth it!
Pin Inspector delivered a full return on investment within the first month of use, significantly reducing the time I spent on manual Pinterest research.
What previously took days of manual work can now be accomplished in just a few hours.
For a very low one time investment, it delivers a vast amount of data you can use to make your Pinterest strategy more effective and get results on Pinterest much faster.
Is Pin Inspector great for everyone?
Not necessarily—it depends on your specific goals.
If your goal is to drive traffic from Pinterest and increase your income and engagement on the Platform, then Pin Inspector is worth every penny.
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What Are the Pros and Cons of Pin Inspector?
Let’s just be honest here for a second.
No tool is perfect, and no tool is a good fit for everyone.
I am not going to be pushing you to buy something you are not going to need.
So here are my recommendations for the best use scenarios, and also the pros and cons of using the tool.
| Pros of Pin Inspector | Cons of Pin Inspector |
| Super easy to use | Large volume of data to look at |
| Saves a lot of time | No keyword volumes |
| Allows you to download images and videos | No keyword competition data |
| One time payment (no monthly fees) | Need to clear off data you extracted each time |
| Lots of data points to work with | No rank tracking options |
| Real time data (no cashed or historic data) | |
| Extracts data directly from Pinterest | |
| Shows you ranking colors and other insider metrics |
Pin Inspector is Best for:
Bloggers: I think bloggers will benefit the most from using Pin Inspector!
It is a must-have tool for planning your content schedule for Pinterest and making sure your content is SEO optimized to rank faster. It shaves off hours from your workload and automates much of the lengthy work needed for Pinterest marketing – see my workflow below for more details.
Business Owners / Ecommerce Owners: If you’re using Pinterest to drive awareness of your brand or sales on your e-commerce store, Pin Inspector will be useful for planning content for your brand’s blog pages and finding content ideas that resonate with your audience.
Pinterest Virtual Assistants: for VA, Pin Inspector is a must-have tool that will allow you to create a proper SEO strategy in a matter of hours instead of days. It’s also the best way to research content ideas and keywords for multiple clients and keep everything organized.
Etsy Store Owners: If you are trying to promote your products on Pinterest, Pin Inspector can help you find the right keywords faster and save you a bit of time. You can also use it to spy on your competitor’s pins and their optimization.
Agencies: If you work with a number of different clients that have a presence on Pinterest, using pin inspector will make your marketing strategies much more effective and, most importantly, help you achieve the results you want.
Who Shouldn’t Use Pin Inspector?
If you have an e-commerce store or a brand that does not have a blog or are not planning to start one soon, then you don’t need Pin Inspector.
To succeed on Pinterest, you really need to publish blog content regularly. Adding your product feed to Pinterest will not do a whole lot for your visibility, so you really need to get into creating content around your brand.
The same applies to influencers without website presence – while your content might work great on Instagram or Tiktok, that doesn’t automatically translate to success on Pinterest.
If you run a successful youtube channel and would like to promote your content on Pinterest, the same applies – it’s not enough to connect your channel and post videos. Unless you plan to convert some of your video content into blog posts, Pin Inspector will be of no use to you.
The last scenario, where I don’t think it’s worth investing in pin inspector, is if you are in a small niche and don’t plan to expand your content.
For example, if you only run one website on Halloween food ideas, you don’t really need pin inspector to research your keywords or competitors, because you only need very little data to look at, and you don’t need to install a dedicated tool just for that.
What is Pin Inspector?
Before I dive into the features, I wanted to explain what Pin Inspector is, as there is a lot of confusion about it.
Pin Inspector is a standalone software that extracts data directly from the backend of Pinterest and works with their API, which means the data is shared directly from Pinterest and in real-time.
That is an important distinction and gives you the confidence that the data you see is accurate.
The tool is a software that you install on your computer, so it’s not web based, which is great. It has a one-time payment and no monthly fees.
The tool was developed by Dave Guindon – I’m a big fan of his work and also use his insights analyzer tool to help me craft unique content for organic search.
Pin Inspector Workflow For My Pinterest Management Agency
Pin Inspector is the only external tool I use in my Pinterest management agency, and it has enabled me to speed up my workflow and get better results for my clients.
Here is my workflow for new clients:
- research keywords and interests for all topic clusters
- research competitor accounts and their keywords
- research top performing pins for the main keywords
- identify best performing boards for top keywords
- check ranking colors and low hanging fruit opportunities to rank content faster
- research new easy to rank content opportunities for the client
All of these things took days of manual research, going through results in Pinterest and manually copying them into my client files.
With Pin Inspector, I can get two days of work done in just a couple of hours!
Pin Inspector Review: Features Step by Step
1. Keyword Research with Pin Inspector
Keyword research is by far the most helpful tool in Pin Inspector – it scrapes all the main keywords, and also keyword variations for you in a matter of seconds.
Not only that, but it will also provide data on the rank of the keyword (I will explain below) and things like the number of words and word count, which is super helpful for finding long tail keywords.
The data is then presented in easy to filter table, which you can also extract into a google sheet.
I use this feature the most, because I always try to find keywords ranking at position 1 or 2 for each content cluster, and having access to this tool makes the whole process much more efficient.
If you’re wondering what the ‘ranks’ mean, it is basically the order in which the keywords are displayed in the suggestions below the search bar.
So if Pin Inspector is telling you that the keyword has a rank of 2, that means that it is displayed as the second one in the list of related keywords under the search bar.
Here is an example:
If you search for Pinterest Marketing, here are the top suggestions that come up in the search bar – just ignore the profiles that show up.
The top ranking keywords for our main keyword are:
- Pinterest marketing strategy (rank 2)
- Pinterest marketing business (rank 3)
- Pinterest marketing tips (rank 4)
I counted the main keyword we used as the one ranking no 1 as its also shown like that in the list.
Why is this important?
Because the order in which the keywords are displayed indicates search volume and interest – the higher the rank, the more search volume it has.
Now let’s have a look at how this is replicated in Pin Inspector.
You can see the same data in the table with filters, which you can easily use to sort the keywords by their rank.
2. Competitor Research with Pin Inspector
Using Pin Inspector, you can quickly identify competitors that rank well in your niche, simply by entering your main keyword in the profiles tab.
You can then click on individual profiles and analyze their top performing pins or boards to see what’s already working well for them.
How cool is that?
You can sort the list of the profiles by the number of followers, to see which ones of your competitors have more established presence on the platform.
In the profile tab, you can see a lot of valuable data points like:
- how many pins are on the account
- how many group boards are on the account
- the reach of the account
- last active pinning on the account
- number of interests associated with the account
- check the competitor’s website directly from pin inspector
3. Content Research with Pin Inspector
This is something a lot of marketers do not use, and I think it’s a huge mistake – Pin Inspector is a goldmine for identifying easy-to-rank topics on Pinterest.
Let me show you how!
First, you want to add your main keyword to the keyword search bar, and filter the results by the number of words.
I like to use three or more words – see below.
Next, you want to click on the rank tab to sort the results by the rank, which will give us keywords with more search volume.
Now, it is a matter of going through the list of keywords to identify some easy-to-rank opportunities.
You can right click on each keyword in the list, and choose the option ‘send to pin search tool’.
This will open up the keyword in the pin search tab and show you top ranking pins for that keyword.
The list is always in the same order, and the pins rank organically in the search results.
I also spotted my own pin ranking there in the top ten.
And here is a screenshot of the organic results, which match the order in Pin Inspector (in my case you see a bit different organic results as I’m not based in the US, so there is a little difference).
From looking at the list in Pin Inspector, you want to identify content that is old, like 1 – 2 years old pinned date, not well optimized and ideally also with bad graphic design.
Just the fact that only outdated content ranks for your keyword is a really good indication that you can rank for it fast, because Pinterest prefers fresh new content.
If you see anything like in the above case, where the pin has a year in the title or graphic, this is pretty easy to outrank.
You can also use the list to rank content by amount of saves, which will give you a good idea which content gets the most engagement. You can use that as a guide for creating your own!
Using this method, I was able to rank my content in less than a month for a competitive long tail keyword:
4. Identify Top Boards
Another useful feature in Pin Inspector is the board tab, which allows you to identify boards that rank the best for the search term.
It is super important to keep an eye on this because you often find Pinterest boards ranking also in organic search results on Google, so this will give your account so much more exposure if you do it right!
I like to use this when I plan boards for a new client – I am mainly interested in how many other boards already exist with the same keyword, how well are they optimized, and how much content they have.
Pin Inspector Prices: Including Discount
Pin Inspector is currently available for $67 one time payment, which I think is a great price considering how much value and data you get.
No monthly fees, love it!
With my discount code below, you can get $20 off from the price at checkout, and pay only $47, which is an amazing price!
Pin Inspector Free Download
Pin Inspector is available for free download, but you need a license to use it.
I highly recommend testing it out – Pin Inspector comes with a 30 days money back guarantee, so there is no risk testing it out.
Once you purchase the software, you will get access to a download page with clear instructions on how to download the software.
There are two version of the software – one compatible with Mac and second one for standard computers.
Pin Inspector Alternatives
Pin Inspector was the first tool that allowed you to scrape data from Pinterest and do it also in a super user-friendly way.
I am currently testing a tool called Pin Clicks, which works in a similar way but has a few different things that Pin Inspector doesn’t. I will write a detailed review of the tool soon.
The one thing that puts me off right away is that you have to pay a monthly subscription, and I’m not sure if it will be worth the investment, considering I’m already super happy with Pin Inspector.
Keep an eye on here, and I will be happy to report back!
My Experience with Pin Inspector
As you can see from the novel I have written on this topic, I am super happy with Pin Inspector and have been using it for years without any issues.
The other thing I wanted to mention is the fact that the Pin Inspector allows you to have multiple downloads with a single license, so you can share access to the tool with your team, so it’s excellent value for money.
If there is something else you wanted to know about the tool, feel free to leave a comment below and I will be happy to answer!
Here is one final link if you want to get it today with a discount code:
Want to Learn More?
Sign up for my newsletter to get access to my free Pinterest Mini Course.
This PDF guide will give you a crash course in Pinterest Marketing – plus I included access to my free AI tool for creating SEO optimized titles & descriptions.
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