Are you seeing a drop in your Pinterest traffic and wondering what’s going wrong?
You might be making one simple mistake that’s completely tanking your reach—and most creators don’t even realize they’re doing it.
Let’s talk about it.
PS: This article is a transcript of my youtube video which you can watch below, or continue reading the rest of the article:
Repinning Is Hurting Your Pinterest SEO
The biggest mistake I see over and over again is this: repinning the same content over and over again.
It might seem harmless, or even helpful—but Pinterest’s algorithm sees it differently.
Pinterest has made it clear in their Help Center: repeatedly saving the same pin or uploading duplicate content can get flagged as spam.
This can result in decreased reach or, in the worst cases, even getting your account blocked from creating new pins.
So, what does Pinterest want from you instead?
Pinterest Wants Fresh Pins
Pinterest is a visual search engine, and like any search platform, it rewards new content. That’s why fresh pins are the key to sustainable Pinterest marketing and SEO success.
Since 2020, Pinterest has prioritized fresh content in the feed.
That means if you want to grow your reach and drive more website traffic, you need to shift your strategy away from repinning and toward creating new pin variations.
What Counts as a Fresh Pin?
According to Pinterest’s own documentation, a fresh pin includes three unique elements:
- A new title
- A new description
- A new image
Even if the pin links to the same URL, as long as these three things are different, Pinterest will consider it a new piece of content.
And yes, Pinterest can detect this through the source code behind each pin.
So just tweaking a word or two in your title won’t cut it—you need to adjust all three elements to truly qualify as fresh.
How to Create Fresh Pins (Fast!)
Here’s how I do it:
- I create one main pin design in Canva.
- Then I duplicate it and create 4-5 variations by:
- Changing the colors or font styles
- Swapping out the background image
- Writing new titles and descriptions
- Changing the colors or font styles
You don’t need to reinvent the wheel for every pin—just tweak it enough to give it a fresh angle or visual feel.
And if you’re stuck on what to change, I’ve got a free AI tool that can help with that.
Use My Free AI Tool to Optimize Your Pins
I created a simple AI tool (powered by ChatGPT) that audits your pins and gives suggestions in real-time.
Just upload a screenshot of your Canva design or an older pin, and the tool will:
- Suggest new titles
- Recommend color palettes
- Give font style ideas
- Offer seasonal and keyword-based pin concepts
It’s a game-changer for speeding up your Pinterest workflow—and it’s totally free.
You can get it here.
Fresh Content Doesn’t Mean New Articles
One of the best parts?
You don’t need to constantly write new blog posts to create fresh pins.
You can absolutely use older content and give it a fresh visual makeover.
Pinterest doesn’t care about your blog post’s publish date—what matters is whether that exact pin has been seen on Pinterest before.
So even if your article is 3 years old, a brand-new pin for it will count as fresh.
Quick Recap: How to Fix Your Pinterest Traffic
Here’s what to do next if your Pinterest reach has dropped:
- Stop repinning old content.
- Review your Tailwind account and delete any loops or drafts that reuse pins.
- Use Google Analytics to identify which blog posts have lost Pinterest traffic.
- Create 5–10 fresh pins for each of those posts.
- Add those pins to your Pinterest schedule and track them in a Google Sheet.
- Stay consistent with fresh pinning for at least 3 months.
And remember, repinning is only useful when you’re launching a brand new board. In that case, go ahead and add a few extra pins to build it up. Otherwise, focus your energy on fresh content.
Love it? Save it for Later!
Save these for later so you can find this article when you need to refer back to it. You will also find lots of practical tips and guides on my Pinterest profile, so don’t forget to stalk me there.
