Are you getting started on Pinterest and feeling a little confused about Pinterest boards?
What should you choose as your Pinterest board name?
How many should you create?
While creating and naming Pinterest boards is super easy, 90% of content creators on Pinterest don’t do it the correct way.
And what’s the correct way?
Naming your boards in a way that matches your niche, your content categories, and most importantly, in a way that helps the Pinterest algorithm to understand your content better.
I will explain three simple tips that will help you to achieve all of that, and more!
Don’t forget to check the end of the article with a real life example!
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Save these to your Pinterest account or skip to the end of the article to read the key points!
Tip 1 – Board Name Should Be Your Keyword
I’ve seen so many accounts with cute and quirky titles as their board names.
While they are fun to read, I do not recommend doing this on your account. It is the number one thing you should avoid.
Also, do not use any symbols – they are just not necessary and make your account look spammy.
Pinterest board name should be your keyword, that’s it.
Simple as that.
Why?
Because board names, board descriptions and the pins inside the board are actually part of the Pinterest algorithm.
The algorithm detects and extracts keywords from six different places, and one of them happens to be the board name (see below).
It’s the basic building block of your account, and you should be very careful about what you name your boards and how many of them you create.
Do your keyword research properly before you create any new board, and make a board strategy that you can follow.
Where do you find your keywords?
In the Pinterest search bar!
I won’t go into details about keyword research here, but you can find out everything you need to know and much more in the free mini course I created.
Sign up to my newsletter and you get free access to the course:
Tip 2 – Make it Short
Stuffing keywords into your board names is never a good idea.
Most users won’t be able to read it anyway.
When it comes to board names – and we know that means selecting the correct keywords for your boards, you should stick to two or three word long keywords.
They have the optimal length and you should have plenty of options when searching for them.
I know it sounds boring, but keeping things simple, and using just the keywords that can be found on Pinterest, is the foundation of the account optimization.
Tip 3 – Create Board Lists
This is related to my first point.
Before you create any board, you should have a list of keywords for Pinterest that you want to use.
You can think of the boards as a reflection of your website’s categories or main content clusters.
For each category, you should try to create at least 3 – 5 different boards, to which you can pin this content to.
Once you mapped out all of your keywords and categories, you should group your keywords into lists of boards, so you can organize them visually before you start creating them on your account.
Creating a board list, or a board strategy for your account, is the number one thing I always do when conducting client account audits.
It gives you complete clarity about how well your Pinterest account matches your website content, and creates a road map of all the boards you need to create, and how they relate to each other.
Example: Choosing Pinterest Board Names
It’s best to illustrate the points above with an example.
Let’s assume that I have a food blog, which is focused on plant based diet.
My main categories that I cover on the blog are: vegan pasta recipes, vegan dinner recipes, vegan recipes for kids and vegan desserts.
Based on the categories, I would do Pinterest keyword research for each one, and map out potential board name ideas.
I would like to have at least 5 broad board names for the site as a whole, and then 5 for each category.
This is what my board planner and board list would look like:
main niche boards – vegan recipes, plant based recipes, healthy recipes, vegetarian recipes.
pasta niche boards – vegan pasta recipes, vegetarian pasta recipes, healthy pasta recipes, vegan pasta sauce, vegan pasta salad.
dinner niche boards – vegan dinner recipes, vegan dinner ideas, easy vegan dinner, summer vegan dinner.
kids niche boards – vegan kids recipes, vegan kids lunch, vegan kids meals, vegan kids sandwiches, vegan kids snacks.
dessert niche boards – vegan desserts, easy vegan desserts, vegan cakes, vegan cupcakes, vegan birthday cake.
I would then proceed by creating the main niche boards, since they are the broadest and will cover all of my content.
As a next board list to work on, I would focus on my dinner niche boards, since most of my recipes are suitable for dinners.
And you work your way down the list, always starting with boards for which you have the most content.
Hope that all makes sense!
If you have any questions about what we covered here, please leave a comment below and I will be happy to answer!
Key Takeaways:
- Pinterest board name should just contains your keyword.
- The board names should be maximum two or three words long.
- Do your keyword research before you create boards.
- You can think of the boards as a reflection of your website’s categories or main content clusters.
- For each category, you should try to create at least 3 – 5 different boards.
- Once you mapped out all of your keywords and categories, you should group your keywords into lists of boards.
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