If you’re a blogger like me, you probably also have a long list of things to do and content to write.
It’s hard enough to create original and high-quality content that Google likes (and we know it hasn’t been liking too many sites lately), but on top of that, you also need to diversify your traffic and promote your content.
How are you supposed to find time to do all of that?
If you’re like most bloggers, you’re looking at Pinterest – and that’s definitely the right direction.
Unlike Google, Pinterest doesn’t penalize you for not having enough links, not enough word count, or make you compete with established high authority sites.
With Pinterest, you can start generating traffic in just three months, instead of waiting a year to get out of the Google sandbox.
Back back to the point.
You’re here for tips, not complaints!
If you want to have any success on Pinterest, you need to know it comes down to just three simple things (I say simple, not easy!):
Success on Pinterest = Time + Consistency + Following Fact-Based Strategy
I’ve been on the Pinterest platform for nearly 10 years, have grown my oldest site to 528,000 sessions per month and continue achieving amazing results for clients of my Pinterest management agency.
From my experience, most bloggers struggle with all three aspects of the equation.
Why?
There is simply so much clutter and misleading claims online, that it’s hard to figure out who you can trust.
On top of that, sticking with something for a long period of time, especially after you don’t see the results of your work right away, is very hard.
So why read this guide?
What I do for my clients and share on these blog pages is based on how the Pinterest algorithm works, and my nearly 10 years of experience on the platform.
And how do I know that?
Unlike Google, Pinterest documents how the algorithm works in very technical engineering articles, which are publicly available online.
So you don’t need to guess how to please the algorithm, they tell you!
Pinterest Marketing For Bloggers
If there are just a few things you need to know about Pinterest Marketing for Bloggers, these would be my main points:
Write for Pinterest: Your Google SEO optimized content will not necessarily do well on Pinterest because people don’t always search for them in the same way (using the same keywords)
Visual Discovery: Pinterest is a visual platform. If you, for example, have a lifestyle blog with not many original photos, you can still get traffic from Pinterest but will have to create a lot of original graphics for your articles.
Search Volumes: You can’t estimate search volumes on Pinterest, even if some ‘experts’ claim they know the way. I explained the logic and how to work around it in this article.
Posting Strategy: When you post is not nearly as important as what you post. In 2024, Pinterest really wants fresh pins, and not a lot of repins. Idea pins are also pretty much suppressed at this point, so there is no need to create more of them.
FREE Pinterest Mini Course for Bloggers
If you want to dive deeper into the blogging strategies behind these ideas, and find my tips on an effective and evidence based Pinterest strategy for bloggers, sign up to my newsletter and you will get free access to my mini course.
Love it? PIN it!
Save these pins to your Pinterest board so you can find them later! While you’re there, don’t be shy and say hi to my own profile too!

