Diversifying traffic sources to your blog or business has never been more important.
If you’re just getting back to Pinterest, or have been using it for years without seeing results, this article will give you a few quick Pinterest marketing hacks to point you in the right direction.
I’ve been managing Pinterest accounts for my clients, and also have seen explosive growth on my own sites, so I know there is a huge potential in Pinterest!
Let’s check how we can get your account back on track, shall we?
No Time to Read? Save it for Later.
Save these to your Pinterest account or skip to the end of the article to read the key takeaways!


Before we dive deeper, one question you should always ask yourself is: Why should I listen to you and follow your advice?
In my case, I’ve been on the Pinterest platform for nearly 10 years, have grown my oldest site to 528,000 sessions per month and continue achieving amazing results for clients of my Pinterest management agency.
What I share is not based on my opinions or random ideas, but on the data available about the Pinterest algorithm, and my own tests (I used paid ads to test performance of colors, layout placements etc).
Pinterest Marketing Hacks: Keywords
I know what you think – obviously you need to use keywords, right?
But I bet you haven’t been using the right ones, and in the right places.
Here are just a few places from where the algorithm picks up and detects keywords:
- pin title and pin description (this one is obvious)
- text in the image (in your overlay)
- board name and description to which you save the pin
- meta description of the article you’re linking to
- file name for the pin image
- URL of the landing page you are linking to
So how many have you missed?
If you’re wondering how I know this, it’s because Pinterest documents how the whole system works on their own engineering blog (I provide links to the blogs in my free mini course which you can find at the end of the article).
Pinterest Marketing Hacks: Engagement
In 2025 and beyond, engagement doesn’t mean repins.
Quite the opposite: too many repins will actually harm your account.
The strongest engagement signal on Pinterest is SAVES.
Optimizing your account for saves will boost your overall engagement rate, and Pinterest will show your content to a wider audience. That means more eyes on your content and more traffic to your site.
How do you do that?
- encourage people to save your pins
- use bright warm colors in pin design
- only share high quality images – quality over quantity
Pinterest Marketing Hacks: Boards
Take a good look at your boards.
Do you have any boards that are outside of your niche or core content focus? Get rid of them please!
Your boards and their optimization have a huge impact on how Pinterest understands your content and will influence how long it takes for the algorithm to rank your content.
The harder you make it for the algorithm to understand your content, the longer it will take to rank your pins, and get traffic from Pinterest.
Here is what to do:
- archive any boards that do not fit within your niche
- make sure you have 3 – 5 boards for each of your topic clusters or categories, at minimum
- board titles should be based on keywords
- search board should have a keyword-optimized description
Want to Know More?
This article give you some basic understanding about the Pinterest algorithm, and if you want to get the full picture, you can sign up to my free course below.
Key Takeaways
- It’s not enough just to use your keywords in the title and description
- Pinterest algorithm picks up keywords from multiple different locations, optimize all of them
- Encourage people to save your pins in your pin description
- Use bright warm colors in the pin design
- Only share high-quality images – quality over quantity
- Archive any boards that do not fit within your niche
- Make sure you have 3 – 5 boards for each of your topic clusters or categories, at minimum
- Board titles should be based on keywords
- Search board should have a keyword-optimized description
Love it? PIN it!
Save these pins to your Pinterest board so you can find them later! While you’re there, don’t by shy and say hi to my own profile too!

