What Are Pinterest Group Boards + How to Use Them to Grow Your Traffic [2025]

What are Pinterest group boards? Do they still work in 2025 and beyond?

In this article, I will explain everything you need to know about group boards, including tips on how to use them effectively.

As a Pinterest manager, I analyze and audit group boars on a regular basis, so I picked up a very good understanding of what makes a good group board, and when they’re just not worth your time.

Read on to find out!

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What Are Pinterest Group Boards?

A Pinterest group board (sometimes called a collaborative board) is essentially a shared board where multiple Pinterest users can save pins.

Unlike regular Pinterest boards that only allow the owner to add content, group boards have contributors—other Pinterest users who have been invited and given permission to add pins to the board.

Group boards are visually distinguished from regular boards by a small icon showing multiple profile pictures in the board’s thumbnail, as you can see in the image below.

When viewing a group board, you’ll see the board owner’s profile picture first, followed by other contributors’ icons.

These collaborative spaces were originally designed to help friends and colleagues collect ideas together—for example, planning a wedding, organizing a home renovation project, or gathering team design inspiration.

However, content creators and marketers quickly realized their potential for expanding reach and visibility on the platform.

Group boards work on the same principle as regular boards: they organize pins around a specific theme or topic.

The key difference is that multiple people can contribute content, and that content is then shown to all the members of the board in their homefeed too.

Do Pinterest Group Boards Still Work in 2025?

That’s not an easy question to answer because it will depend on a niche and the quality of the group board you’re talking about.

While group boards don’t have the same explosive growth potential they once did (circa 2016-2019), they certainly aren’t “dead” as some Pinterest marketers claim.

The platform has shifted toward prioritizing content quality, freshness, and engagement over mass distribution tactics.

Therefore, if you’re part of many group boards with low quality content and low engagement (saves, pin clicks), your own account is very likely to suffer as these metrics dilute the engagement rate on your whole account.

What boards do is artificially inflate your impression numbers, which might look exciting at the beginning. But the truth is, if no one from the group board engages with your content, your engagement rate will drop dramatically.

This means that high-quality, niche-focused group boards can still deliver significant traffic, while overly broad, low-engagement group boards may provide diminishing returns.

Reviewing group boards is one of the first things I do when I audit my client accounts. In 80% of the cases, the group boards do more harm then good, and I end up archiving majority of them.

That’s because even a small, engaged group board in your exact niche will likely outperform a massive general board with thousands of unrelated pins.

Benefits of Using Pinterest Group Boards

You might wonder – is it still worth bothering to join a group board in 2025?

Here are some advantages you should consider:

1. Expanded Reach Without a Large Following

For new Pinterest users or those still building their audience, group boards provide access to a wider audience.

2. Targeted Audience Exposure

The most effective group boards focus on specific topics, attracting audience that is already interested in that topic and very likely to engage with the pins in that group board.

3. Community Building and Networking

Active participation in group boards connects you with like-minded creators in your niche. These relationships can lead to additional collaboration opportunities beyond Pinterest.

4. Amplification for Seasonal Content or Launches

Group boards can be particularly effective when promoting time-sensitive content like seasonal recipes, holiday gift guides, or new product launches.

The combined momentum of multiple contributors can help your content gain traction quickly.

How to Find High-Quality Pinterest Group Boards

Many traditional methods for finding group boards (like PinGroupie) have become outdated. Here are more effective strategies for 2025:

Manual Pinterest Search

Use Pinterest’s search function with strategic keywords:

Type your main niche keyword into the search bar
Use the filter to show results only for boards
Look for boards with the group board icon (multiple profile pictures)
Check the board description for instructions on how to join

Follow the Competitors

One of the most effective strategies is to:

Identify successful Pinterest users in your niche
Visit their profile
Check if they have group boards on their profiles which you can also join

Community Platforms

Look beyond Pinterest for group board opportunities:

Join Facebook groups focused on Pinterest marketing
Search Reddit communities like r/PinterestMarketing for collaboration threads
Check specialized Pinterest communities on Discord or Slack

Red Flags to Avoid

Not all group boards are worth joining. Watch out for:

Inactive boards (no new pins in the last 30 days)
Boards with inconsistent content that doesn’t match the stated theme
Boards with very low engagement (few saves or comments)
Excessive contributors (over 100+ can indicate poor curation)
Spammy content

How to Join Pinterest Group Boards (and Get Accepted)

For most group boards, you will find the instructions for joining directly in the board description.

I found these to be the easiest to join, as the owner makes it very easy for you to find the information.

Simply follow the instructions in the board description – these usually involve following the account owner and sending a private message or email asking for approval.

If you don’t see any instructions how to join, contact the owner of the board directly – I found email contact the best way to reach them as not everyone reads direct messages on Pinterest.

Pinterest Group Board Etiquette (What NOT to Do)

Once you’ve joined a group board, following proper etiquette is crucial for maintaining your contributor status and building your reputation:

Content Relevance

Only pin content that perfectly matches the board’s theme. If a board is specifically about “Vegan Desserts,” don’t pin general vegan recipes or non-dessert content.

Follow Board Rules

Most group boards establish specific guidelines such as:

Daily pin limits (e.g., “No more than 3 pins per day”)
Pin-to-repin ratios (e.g., “For every pin you add, repin 2 others”)
Content specifications (e.g., “Vertical pins only” or “No pins with faces”)

Ignoring these rules is the quickest way to get removed from a board.

Engage, Don’t Just Drop Pins

The most successful group board contributors:

Save and comment on other contributors’ pins
Add thoughtful descriptions to their own pins
Respond to comments on their content

Maintain Quality Standards

Each pin you add to a group board reflects on you as a creator:

Use high-quality, vertical images (1000 x 1500 pixels minimum)
Write keyword-rich, helpful descriptions
Ensure all links work correctly and lead to valuable content
Use relevant hashtags (but limit to 3-5 per pin)

How to Create and Grow Your Own Pinterest Group Board

Creating your own group board gives you control over content quality and can position you as an authority in your niche:

How to Create a Group Board

Create a new board or convert an existing one
- Go to your Pinterest profile and click “+” to create a new board
- Or open an existing board and click the “Edit” button
Add collaborators
- Click “+” next to “Collaborators”
- Enter the email address or username of the person you want to invite
- Or generate a share link to send to potential contributors
Set clear board rules
- In the board description, clearly outline:
  - The exact content theme
  - Pinning limits
  - Quality expectations
  - Engagement requirements
  - How violations will be handled

Growing Your Group Board

To attract quality contributors to your board:

Start with 15-20 of your best pins related to the theme
Directly invite 5-10 high-quality creators in your niche
Promote your board in Pinterest-focused Facebook groups
Mention it in your newsletter or on social media
Include a “Join my group board” pin in your regular pinning strategy

Managing Your Board Effectively

Active management is essential for a successful group board:

Regularly review and archive pins that don’t meet your standards
Remove inactive contributors after 30-60 days of no activity
Send occasional reminders about board rules via group messages
Feature outstanding contributors to encourage quality submissions

Pinterest Group Board Strategy Tips

Integrate group boards into your overall Pinterest strategy with these advanced tips:

1. Niche vs. General Boards

Focus on highly specific group boards when possible.

A board about “Mediterranean Diet Lunch Recipes” will typically outperform a general “Food” board for both traffic and conversion rates.

2. Optimal Posting Strategy

Aim to pin to each group board 2-3 times per week (not daily)
Space out your pins using scheduling tools like Tailwind or Pinterest’s native scheduler
Alternate between your content and curated content from other sources

3. Balance Group and Your Own Boards

Your own boards should remain your primary focus. A healthy distribution might be:

80% pins to your own boards
20% pins to group boards

4. Performance Tracking

To evaluate which group boards are worth your time:

Use Pinterest Analytics to track which boards drive the most impressions
Add UTM parameters to your pins (e.g., ?utm_source=pinterest&utm_medium=groupboard&utm_campaign=boardname)
Review Google Analytics to see which group boards drive actual website traffic and conversions
Document your findings in a spreadsheet and reassess every 90 days

Common Questions About Group Boards

Can I leave a group board?

Yes. To leave a group board:

Go to the group board
Click the three dots menu
Select “Leave board”

This removes your contributor status but doesn’t delete any pins you’ve already added.

Can I remove contributors from my board?

As a board owner, you can remove contributors:

Go to your group board
Click “Edit” then “Collaborators”
Find the contributor and click the “Remove” button

It’s good practice to message contributors before removing them, explaining why (e.g., inactivity, rule violations).

How many group boards should I join?

Quality matters more than quantity. In 2025, focus on 5 – 7 highly relevant, active group boards rather than joining dozens of less focused ones.

Do group boards help with Pinterest SEO?

Indirectly. While group boards themselves aren’t an SEO ranking factor, the increased engagement your pins receive can boost their performance in Pinterest’s search algorithm.

Choose group boards with keywords in their titles and descriptions that match your SEO strategy.

Final Thoughts + Action Plan

Pinterest group boards remain a viable traffic strategy in 2025, but their effectiveness depends on strategic selection and active participation.

The key is quality over quantity—a few highly relevant, engaged group boards will outperform dozens of poorly matched ones.

To maximize your group board success:

Evaluate your current group boards Review performance data and leave any that aren’t delivering results.
Join 3-5 niche-focused boards Find and join boards that perfectly align with your content themes.
Create your own group board Establish yourself as an authority by creating a tightly-focused group board in your strongest content area.
Track performance for 30 days Document which group boards drive impressions, clicks, and conversions.
Adjust your strategy accordingly Double down on high-performing boards and reconsider participation in underperforming ones.

Remember that group boards work best as part of a comprehensive Pinterest strategy that includes consistent pinning to your own boards, creating fresh content, and engaging with your audience.

Learn More About Pinterest Boards:

Want to Learn More?

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