Are you looking into hiring a Pinterest manager and wondering what is actually included in the service?
How much work are you expected to put in, how much of the work will be handled by your Pinterest manager?
As a Pinterest manager myself, I know firsthand how much goes into this job and what my clients’ expectations are.
In this article, I will explain what you can expect from your Pinterest manager and what tasks or work scope are usually outside the scope of the contract.
Let’s dive in!
What Does a Pinterest Manager Do
Pinterest manager is responsible for growing your Pinterest account – in simple terms, that means increasing the traffic to your website from Pinterest.
The job is designed as a completely hands-off solution for growing your account, meaning that you shouldn’t be required to do any work on the account itself.
Different businesses may have different objectives for using Pinterest, so if you have something very specific you would like to achieve on the platform, you should communicate that clearly to the Pinterest manager before you sign the contract.
The different goals with the Pinterest strategy could be:
- increasing traffic to the blog
- increasing number of email subscribers
- selling specific products from the shop
- increasing brand awareness
- selling digital products
- generating leads for the business
What’s Typically Included in Pinterest Management
Here is a full list of what you can expect to see included in your Pinterest management contract:
- Pinterest marketing strategy development based on your business objectives – part of this is analyzing your business, your competitors and your content, creating marketing content calendar and establishing some KPIs to follow
- Content creation for Pinterest – you will find that different managers offer different packages for scheduling Pinterest content. You can check my own options on this page. The content creation comes in two parts – sharing existing content from your website, but also creating custom pin designs for example in Canva.
- Profile optimization – based on your keywords and your goals.
- Pinning and Scheduling – following best practice guidelines on Pinterest and in line with your content plan. Consistency is a key so having someone to regularly schedules content to your Pinterest account is a must.
- Pinterest managers track performance metrics like Pin impressions, engagements, and saves to evaluate the performance of your account and make changes to the overall strategy.
- Board optimization – this include board audit, improving your existing boards and adding new boards over time.
- Account engagement – some manager also offer the option to engage on the platform on your behalf, which could mean following accounts in your niche, responding to comments or reaching out to other creators.
The scope of the contract will vary, but these are usually the basics which form the core structure of the agreement with the Pinterest manager.
What’s Not Included in Pinterest Management
- Pinterest ads management – this comes usually at extra cost and not all Pinterest managers have experience with running ads on the platform
- Technical set up – if there are any third party integrations you need to do on your account (such as linking your Shopify store), Pinterest managers are not responsible for this unless you specifically agreed on it
- Content production – Pinterest manager will not write any content on your behalf on your website or blog, they will only create content for your pins – that means titles and descriptions
- Video production – similarly, most Pinterest managers do not offer video creation as part of their service and it may only be an option for an extra cost
The Value of Pinterest Managers
Businesses or bloggers hire Pinterest managers for several compelling reasons:
Specialized Expertise – Pinterest has unique algorithms, best practices, and user behaviors that differ from other social platforms. Pinterest managers bring specialized knowledge that general social media managers might lack.
Saving Time – Effective Pinterest management requires consistent effort and attention. By delegating these tasks to a specialist, business owners and marketing teams can focus on other priorities.
Better Results – Professional Pinterest managers typically achieve better results than DIY approaches, leading to:
- Increased website traffic
- Higher conversion rates
- Greater brand awareness
- More product sales
- Enhanced customer engagement
Strategic Approach – Rather than random pinning, Pinterest managers implement cohesive strategies that build long-term value. Pinterest content has a much longer lifespan than content on other social platforms, making strategic planning particularly valuable.
How Pinterest Managers Work
Pinterest managers may work with clients in several capacities:
In-House Positions
Larger companies with significant Pinterest marketing needs might employ full-time Pinterest managers who work exclusively on their brand’s Pinterest presence.
Agency Roles
Digital marketing agencies often have Pinterest specialists who manage multiple client accounts, bringing cross-industry insights and efficiencies.
Freelance Consultants
Many Pinterest managers work independently, offering their services to multiple clients on a contract basis. They might charge monthly retainer fees or project-based rates.
Skills of Successful Pinterest Managers
Effective Pinterest managers possess a diverse skill set:
Visual Design – Pinterest is a visual platform, so strong design skills are essential. Managers must create or direct the creation of visually appealing Pins that capture attention.
Copywriting – Compelling descriptions that incorporate keywords while enticing users to click are crucial for success.
Analytics – Understanding and interpreting data allows Pinterest managers to refine strategies and demonstrate ROI to clients.
Trend Awareness – Staying current with Pinterest trends, seasonal topics, and platform updates is vital for maintaining relevance.
Strategic Thinking – The ability to align Pinterest activities with broader marketing objectives ensures that efforts support business goals.
Communication – Clear communication with clients about strategies, results, and recommendations builds trust and ensures alignment.
The Future of Pinterest Management
As Pinterest continues to evolve, so does the role of Pinterest managers. Current trends shaping the future include:
Video Content
With Pinterest emphasizing video content, managers are increasingly developing video strategies for their clients.
Shopping Features
As Pinterest enhances its shopping capabilities, managers are focusing more on product tagging, catalog management, and conversion optimization.
Influencer Collaborations
Pinterest’s growing creator ecosystem is opening new opportunities for brand partnerships and influencer marketing.
Automation and AI
Smart tools are streamlining aspects of Pinterest management, though strategic oversight remains essential.
Ready to Get Started?
If you’re interested to explore the option of hiring me as your Pinterest manager, please feel free to reach out via my contact page, or book a call here to discuss any concerns or questions you might have.
If there is something specific you would like to know, you can also leave a comment under this article.
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