What is a Pinterest Manager? All Your Questions Answered

Are you thinking about hiring a Pinterest manager?

What does a manager actually do, and how much of the work do you have to do yourself?

Is it worth the investment?

As a Pinterest manager myself, I know firsthand what this job entails and what work needs to be done every month to move the needle.

Let me tell you everything you need to know about Pinterest Management!

What is a Pinterest Manager?

A Pinterest manager is a digital marketing specialist focused exclusively on growing and optimizing a brand’s presence on Pinterest.

Unlike general social media managers who might handle multiple platforms with a broad approach, Pinterest managers have deep expertise in Pinterest’s unique ecosystem, algorithm, and best practices.

Skills and Qualifications of a Successful Pinterest Manager

Technical Skills

Visual Design: Proficiency with graphic design tools like Canva, Adobe Photoshop, or Illustrator to create Pinterest-optimized images
SEO Knowledge: Understanding of search engine optimization principles as they apply to Pinterest
Analytics Proficiency: Ability to interpret data from Pinterest Analytics and other tracking tools
Content Creation: Skills in developing visually appealing and valuable content that drives engagement
Scheduling Tools Expertise: Familiarity with Pinterest scheduling tools like Tailwind or Later

Strategic Skills

Trend Analysis: Ability to identify and capitalize on trending topics and seasonal opportunities
Audience Understanding: Deep knowledge of Pinterest user behavior and demographic patterns
Marketing Strategy: Capability to align Pinterest activities with broader marketing objectives
Conversion Optimization: Skills in optimizing the path from Pinterest to website conversions
Competitive Analysis: Aptitude for analyzing competitor strategies and identifying gaps

Soft Skills

Creativity: Imaginative approach to visual content creation and presentation
Attention to Detail: Precision in optimizing pins and tracking performance metrics
Adaptability: Flexibility to adjust strategies based on algorithm changes and performance data
Organization: Strong planning capabilities for maintaining consistent pinning schedules
Communication: Clear articulation of strategy, results, and recommendations to clients or team members

Read Also:

DIY vs Hiring a Pinterest Manager – the cost, pros & cons.

Types of Pinterest Management Services

1. Full-Service Pinterest Management

Complete handling of all Pinterest marketing activities
Strategic planning, content creation, pinning, and analytics
Regular reporting and strategy adjustments
Client consultation and education

2. à la Carte Services

Account Setup: One-time service to establish a professional Pinterest business presence
Strategy Development: Creating a Pinterest marketing roadmap without implementation
Pin Design: Creating Pinterest-optimized graphics for clients to schedule themselves
Pinterest Audit: Analyzing existing Pinterest presence and providing recommendations
Pinterest SEO: Optimizing boards and pins for maximum search visibility

3. Training and Consulting

Providing education on Pinterest marketing best practices
Offering personalized consulting on specific Pinterest challenges
Conducting workshops or creating courses on Pinterest strategy
Mentoring in-house team members on Pinterest management

Best Niches for Pinterest

Pinterest is a visual platform, and will not work for every type of business or content creator.

Here are some of the most popular niche categories on Pinterest:

1. Home and Interior Design

Interior designers, home decor brands, and furniture companies can take advantage of Pinterest’s popularity for home inspiration.

Pinterest users often create boards specifically for home renovation projects, decor ideas, and furniture shopping.

2. Food and Recipes

Food bloggers, recipe websites, restaurants, and food product companies find Pinterest invaluable.

Food and recipe pins are among the most popular content, with users frequently saving recipes for future meal planning.

3. Fashion and Beauty

Clothing brands, cosmetics companies, and fashion influencers use Pinterest to showcase products and style inspiration.

4. Travel and Hospitality

Travel companies, hotels, and destinations use Pinterest to inspire wanderlust through stunning imagery of locations and experiences.

5. Wedding and Event Planning

Wedding planners, bridal shops, and event suppliers find Pinterest essential, as engaged couples extensively use the platform for wedding planning and inspiration gathering.

6. DIY, Crafts, and Hobbies

Craft suppliers, pattern creators, and DIY bloggers benefit from Pinterest’s active DIY community.

7. E-commerce and Retail

Online stores and retailers use Pinterest to drive product discovery and sales. Pinterest’s shopping features allow users to purchase products directly through the platform.

Pinterest Manager vs. General Social Media Manager

Here are the main differences between a Pinterest manager and a general social media manager:

Platform Specialization

Pinterest Manager: Focuses exclusively on mastering Pinterest’s unique ecosystem
Social Media Manager: Works across multiple platforms with different approaches

Content Approach

Pinterest Manager: Creates evergreen, search-optimized content with long-term value
Social Media Manager: Often focuses on timely, engagement-driven content

Success Metrics

Pinterest Manager: Focuses on saves, website clicks, and conversion metrics
Social Media Manager: Often emphasizes engagement metrics like comments and shares

Strategy Timeline

Pinterest Manager: Implements longer-term strategies (Pinterest content can drive traffic for months or years)
Social Media Manager: Often works with shorter content lifecycles on platforms like Instagram or Twitter

Audience Interaction

Pinterest Manager: Focuses less on direct audience interaction and more on content discoverability
Social Media Manager: Often manages community engagement and direct audience communication

Do You Want to Hire a Pinterest Manager?

Let’s chat!

I have a few limited spots available for new clients, and do not accept every request for Pinterest Management.

I want to make sure that your investment will pay for itself, and that I am confident I can make a difference on your account.

If you would like to discuss this further, reach out to me via email, or book a call here.

Want to Learn More?

This PDF guide will give you a crash course in Pinterest Marketing – plus I included access to my free AI tool for creating SEO optimized titles & descriptions.

Love it? Save it for Later!

Save these for later so you can find this article when you need to refer back to it. You will also find lots of practical tips and guides on my Pinterest profile, so don’t forget to stalk me there.