Let’s be real: if you’ve been pinning the same 3 graphics for the last year and wondering why your traffic’s tanking… you’re not alone.
Pinterest has changed a lot in the past year.
And while the platform still drives incredible traffic, what worked in 2021 (or even 2023) just isn’t enough anymore.
The algorithm favors new well optimized content, optimized boards, and strategic keywording more than ever.
But here’s the good news: you don’t need to start from scratch.
You just need to adapt.
I’ve been testing what’s actually working on Pinterest right now—and these five strategies are consistently helping creators grow their traffic without burning out.
Check them out in the youtube video below or continue reading – and don’t miss my free power pinning blueprint at the end of the article!
What Works in Pinterest Marketing Right Now
1. Create New Boards Around Niche or Trending Keywords
This is one of the easiest (and most overlooked) ways to expand your reach.
Think of Pinterest boards like shelves.
The more relevant, keyword-rich shelves you give Pinterest, the more places your content can show up.
Creating new boards that target specific sub-niches or trending keywords gives your existing content a new home—and helps Pinterest categorize your pins more effectively.
Pro tip: Look at your top-performing boards, then research related keywords in the Pinterest search bar. Create 2–3 new boards and start pinning your best content there.
2. Repurpose Old Content with New Keywords
You already put in the work—now let’s stretch it.
If you’ve got an old blog post, product, or freebie that still delivers value, don’t just let it sit there.
Find new keyword angles or user intents and create fresh pins for those.
For example, if you wrote a post about “meal prep tips,” you could also target:
- “Meal prep for busy moms”
- “Budget-friendly meal planning”
- “How to meal prep for beginners”
Each variation deserves its own unique pin design, title, and description.
Bonus: these new keyword pins can also be embedded back into your blog post to help with Pinterest indexing.
3. Test Different Pin Formats: Static vs Video
Static pins still work—but in some niches, video is outperforming them like crazy.
Short-form video pins (especially tutorials, product demos, or aesthetic walkthroughs) can increase saves, impressions, and even engagement time on your content.
That said, video doesn’t work for every audience, so the key is to test both formats and see what your audience responds to.
Even simple animations or quick behind-the-scenes clips can perform well.
You don’t need a full production team—just clear messaging and a strong hook.
4. Optimize Your Titles and Descriptions for Pinterest SEO
Pinterest is not a scrapbook. It’s a visual search engine.
If your pin title is “Spring Vibes ” but your blog post is about “How to Declutter Your Closet,” Pinterest has no idea what your content is really about.
That’s a missed opportunity for search visibility.
Use clear, keyword-rich titles like:
“Spring Closet Declutter Checklist” or “Step-by-Step Closet Organization Tips”.
Then write pin descriptions that naturally include supporting keywords—without stuffing.
Think about what your ideal user is searching for and how your content solves that need.
5. Increase Your Posting Frequency (Without Going Insane)
This one’s a game changer: Pinterest still rewards volume.
Posting once a week isn’t cutting it anymore.
But here’s the catch—you don’t have to create 10 brand-new blog posts per week. You just need more pin variations that link to the valuable content you already have.
That’s exactly why I created the Power Pinning Blueprint—a free step-by-step system that helps you create 300 high-quality, scroll-stopping pins in just one hour.
Your Free Cheat Sheet
Here is a visual summary of everything you have learned so far.
Save it to Pinterest so you can find it faster next time!
Final Thoughts
Pinterest is still an amazing platform to grow your traffic—but the strategy has to evolve.
By creating new boards, repurposing content with fresh keywords, optimizing your SEO, and increasing your pin output, you can absolutely revive your growth—even if things have been quiet lately.
And if you’re ready to start pinning smarter (not harder), grab the freebie above and let’s get your content back in front of the right people.
Love it? Save it for Later!
Save these for later so you can find this article when you need to refer back to it. You will also find lots of practical tips and guides on my Pinterest profile, so don’t forget to stalk me there.
