Why Use Pinterest for Marketing in 2025: Expert’s Opinion

Why use Pinterest for Marketing in 2025?

Because it is one of the best ways to drive organic traffic to your site or business – and that’s true in 2025 and beyond.

In the current digital landscape dominated by fleeting TikTok trends and increasingly expensive Facebook ads, content creators and marketers are constantly searching for untapped opportunities.

And the answer is right in front of you: Pinterest!

Yes, I know what you’re thinking.

With the recent flood of AI spam, tons of ads and lower engagement, you might wonder if Pinterest is still worth your time.

In this article, I will outline all the reasons for giving Pinterest a chance in 2025, which businesses benefit most (including some surprising ones), and exactly how to use it for long-term sustainable growth.

Let’s dive in.

What Makes Pinterest Different From Other Marketing Platforms?

Pinterest is a Visual Search Engine

Pinterest is not the place where people go to see what their friends had for lunch or whose pet celebrated a birthday last weekend.

Your audience comes to Pinterest with a very specific goal – get inspired, find ideas and spend their time carefully curating their digital moodboards.

This is a very different mindset compared to other platforms:

• On Instagram: Users passively consume content in their feed
• On TikTok: Users are entertained through an algorithm-driven experience
• On Pinterest: Users actively search for specific content and ideas

This means that Pinterest is a great platform to discover new brands (80% of searches on Pinterest are non-branded), ideas and most importantly – save them so you can try them later.

Pinterest is also public, which means your profile will be visible in search engines, which gives your even more exposure beyond the platform itself.

Long-Term Traffic Potential

Once you pin content on Pinterest, it will stay there for years and years, without the need to update anything.

Unlike traditional search engines, where you constantly have to update your content, build links, and keep up with the algorithm changes, on Pinterest, your job as a content creators is very simple = keep adding fresh content to the platform.

Pinterest doesn’t care if your article is 3 years old, as long as you create some new fresh pins for it regularly.

This “create once, benefit forever” dynamic makes Pinterest an extremely efficient channel when you consider the return on your time spent.

The effort-to-reward ratio simply doesn’t exist on platforms where content disappears into the void within days or even hours.

Let’s all give Pinterest a virtual high five for this.

Who Should Use Pinterest for Marketing in 2025 and Beyond?

The Obvious Wins

Here are the absolute winners on Pinterest:

• Food bloggers: Recipe Pins are consistently the most popular content on Pinterest.
• Fashion: Style inspiration and outfit ideas are popular year round.
• Home decor and DIY: The planning nature of Pinterest makes it ideal for renovation and decoration projects, perfect for home decor brands or interior designers.
• Wedding industry: Pinterest remains the go-to platform for wedding planning
• Parenting: Moms flock to Pinterest to find ideas for crafst, homeschool materials and much more.

For these content categories, Pinterest will consistently perform well and drive traffic to your site or product pages (with the correct SEO strategies of course).

Unexpected Niches That Are Winning

What’s more interesting is the growing success of businesses in niches not traditionally associated with Pinterest:

• B2B companies: Using infographics and lead magnets to drive email sign-ups
• Personal Finance: Sharing budgeting templates and money management tips
• Productivity: Creating workflow diagrams and organization systems
• Travel: I am surprised that travel bloggers have not really harnessed the power of Pinterest for travel planning! The potential is huge.
• Art: Etsy is huge on Pinterest, and art as a niche is growing really fast!

Is Pinterest Right for You? (Mini Checklist)

Answer these questions to find out if Pinterest makes sense for your business, brand or blog:

1. Is your product, content or service visual?
2. Does your audience like to research before buying?
3. Is your content evergreen rather than news-based or highly time-sensitive?
4. Are you willing to invest in creating quality visual assets?
5. Are you creating helpful content beyond your product page? Do you have a business blog or offer value to your audience?

If you answered yes to at least three of these questions, Pinterest likely deserves a place in your marketing strategy.

Please remember that the last point is the most important one – Pinterest works the best if you have a lot of content you can share, so product pages alone won’t do the job.

Pinterest Without a Blog — Is It Still Worth It?

Not having a blog is going to make your Pinterest marketing efforts much harder, for a number of reasons:

• Pinterest loves fresh pins, so you need a long list of URLs to which you can link from your pins
• Having just product pages will not generate enough interest from Pinners, they often search for solutions or related topics around your product
• Pinterest really likes content that provides inspiration and solves a problem, which product pages on their own rarely do
• Having a blog allows you to also target seasonal content, which is difficult to do if you only have static product pages, or very few season-specific products.

If you’re keen to give Pinterest a try, you can start with your product pages, and then build your blog as you go on.

As a Pinterest manager myself, I had to decline a lot of clients for this very reason – if there is no other content than product pages, it makes my job very difficult and I cannot guarantee any results.

If you’re an influencer or at least very active on Instagram, that could work too because you can link to your individual posts, and then optimize your pins for SEO.

How Pinterest Predicts Consumer Trends

Pinterest Predicts vs. Google Trends

Pinners plan future projects and ideas long time ahead, and for that reason, Pinterest became very good at predicting what trends will be coming up in the future.

The annual “Pinterest Predicts” report has become remarkably accurate at forecasting lifestyle, design, and consumer trends.

For example:

• “Dopamine decor” (vibrant, joy-inducing home design) appeared in Pinterest searches nearly six months before becoming a mainstream trend on Instagram and TikTok
• “Quiet luxury” as an aesthetic was trending on Pinterest well before it exploded across fashion publications
• “Functional fragrance” (scents with specific wellness benefits) showed up in Pinterest searches almost a year before major brands launched product lines around the concept.

This predictive quality gives you a significant advantage in content planning and product development.

By monitoring trend data on Pinterest, you can position your brand ahead of cultural shifts rather than scrambling to catch up.

How to Use Pinterest for Seasonal Planning

As I already mentioned, people go to Pinterest to plan a long time ahead, which makes it a great tool for long-term planning.

• Summer content performs best when published in early spring
• Holiday-related content should be uploaded 3 – 6 months in advance
• New Year content starts gaining traction in November

To really win on Pinterest, you have to play the long game and plan long time in advance.

Create a marketing calendar, if you don’t have one year, and plan to schedule seasonal content at least 3 – 6 months ahead of the season.

I know it may feel completely wrong to share Christmas tree-decorating tips in August, but that’s just how Pinterest works!

Common Questions About Pinterest Marketing

Is Pinterest still worth it in 2025?

Absolutely—perhaps more than ever.

While many waste time trying to catch up with Instagram algorithm, Pinterest continues to offer relatively low competition and delivers consistent results.

The platform reported 465 million monthly active users in early 2025, with particularly strong growth in Gen Z demographics.

Can you succeed on Pinterest without a blog?

Yes, but having a content blog will guarantee you get the best results.

You can get started with product pins and linking to your Instagram account, for long term success on the platform you need to be continuously producing fresh content that is helpful to your audience.

How fast does Pinterest traffic grow?

Pinterest is not an overnight traffic solution.

Expect to see meaningful results after 3-4 months of consistent pinning.

Unlike paid social media where traffic stops the moment you pause campaigns, Pinterest traffic tends to compound over time as your content library grows.

What kind of Pins actually convert?

The best-converting Pins typically:

• Clearly communicate a specific benefit or solution
• Feature readable text overlay that explains what the content offers
• Use a vertical format (2:3 ratio) for optimal visibility
• Include strong calls-to-action in both the Pin description and visual
• Solve a specific problem rather than simply looking pretty

Is Pinterest better than Instagram for evergreen content?

For truly evergreen content, Pinterest generally outperforms Instagram by a significant margin.

While Instagram content typically disappears from view within days, Pinterest content can continue driving traffic for years with minimal additional effort.

Tools, Tips & Strategies for Success on Pinterest

Pinterest SEO 101

Because Pinterest is a search engine, SEO principles apply differently than on other platforms:

Keyword Research: Use Pinterest’s search bar to identify suggested search terms. The autocomplete suggestions reveal exactly what users are searching for.

Read more here:

• Pinterest SEO Keywords: How to Find Low Competition Keywords in Seconds
• Pinterest Marketing Tips: FREE Cheat Sheets For Pinterest Keywords

Board Optimization: Create boards with descriptive, keyword-rich titles and descriptions. A board called “Email Marketing Tips” will outperform one called “Business Stuff.”

Read more here:

• How To Create A Board On Pinterest: Expert Step by Step Tutorial
• What Are Pinterest Group Boards + How to Use Them to Grow Your Traffic
• Pinterest Board Ideas: Use These Board Names to Rank Faster

Pin Descriptions: Front-load descriptions with your most important keywords and include a clear call-to-action. Aim for 150-200 characters for optimal performance.

Alt Text: Many marketers overlook alt text on Pinterest, but it’s crucial for both accessibility and searchability. Be descriptive but natural with keywords.

Pinterest Analytics: What to Track

Focus on these key metrics to measure Pinterest success:

Outbound Clicks: The number of visitors actually reaching your website (more important than impressions or saves)

Read more here:

• What Are Outbound Clicks on Pinterest and How to Increase Them?

Saves: The most important engagement metric on Pinterest and the key to the growth on the platform.

Read more here:

• How To Increase Saves on Pinterest? Expert Guide for 2025 [Free Cheat Sheets]
• How Do I Find My Saved Pins on Pinterest? Complete Guide

Impressions: This metric reflects how well your SEO optimization efforts work, and how often your content get distributed (is seen) on the platform.

Read more:

• What Are Impressions on Pinterest and How to Increase Them?
• What is a Good Number of Impressions on Pinterest?

Best Tools for Pinterest Marketing

Here are a few simple tools I use on a daily basis as a Pinterest manager:

Tailwind: Scheduling tool with recommended times, batch uploading, and analytics ($15-79/month)

Canva: Design tool with Pinterest templates ($0-30/month) and lots of extra features. Perfect for beginners or even experienced designers.

Pin Inspector: Software that connects to Pinterest API providing a ton of valuable data about your content performance, your competitors and makes keyword research super fast and easy.

Conclusion: Is Pinterest Your Secret Weapon?

Pinterest in 2025 still offers something that most platforms dont: a place where quality content can continue performing for months or years, reaching your audience when they’re looking for solutions or ideas.

While it may not deliver the instant dopamine hit of viral TikTok success, Pinterest’s long-term value is compelling for businesses willing to invest in visual content with staying power. The platform rewards patience and quality over frequency and trendiness.

Are you ready to give Pinterest a try in 2025? Let me know in comments!

Want to Learn More?

Sign up for my newsletter to get access to my free Pinterest Mini Course.

This PDF guide will give you a crash course in Pinterest Marketing – plus I included access to my free AI tool for creating SEO optimized titles & descriptions.

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